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Fees in lieu of parking would also emphasize walkability and fund maintenance for alternative transportation assets. The parking requirements “push the envelope down,” he said, going as low as one space per thousand square feet for commercial properties and in some cases as little as half a space per unit for residential. “That’s our tool to say this is what we want the private sector to do, and then our job is to help the private sector deliver on that promise.” “That’s a very important piece because what it does is it sets the stage for what the city wants downtown,” Lambert said. The biggest impacts, though, have come from the retooling of land-use policies, design guidelines and parking requirements, sources said.Ī draft document on new development codes is being “ground-truthed” by private partners, Lambert said, “to make sure we don’t put zoning in place that nobody can build.” It will go up for public review at the end of the month and head to the Planning Commission in May for recommendations and then to the city council for approval in June. Other public reinvestment programs like a revolving loan program and landscaping and street improvements are still on the table, Lambert said. That leaves the city with a little more than $5 million in downtown improvement funds.
THE COLLECTION OXNARD MOVIE
A new downtown revitalization manager was also hired with settlement funds related to a previous clash with The Collection developers over the installation of a movie theater. Programs like downtown lighting, tree trimming, parking management and an arts hub received funding from the city as part of the implementation. “As much as we’ve done visioning and planning for downtown, our approach right now is to move toward action,” said Community Development Director Jeff Lambert at a city council housing and economic development committee meeting on April 9. To hopefully speed things along for prospective developers, it is putting the finishing touches on a regulatory retooling. Meanwhile, Oxnard’s long-struggling downtown is starting to see momentum from developers of residential and mixed-use projects. “There are a few things that are part of that magic formula for our team to spotlight, and we really thought The Collection had everything we needed,” said Althea Rowe, The Cheesecake Factory’s senior vice president for public relations and global branding in a phone interview from its Calabasas headquarters. With movie theaters, a Whole Foods, REI and Target as anchors, it has become a game changer for Oxnard, which has about 210,000 residents. The Collection, which continues to add tenants every year, has become a magnet for young professionals and families that live nearby. The $2.3 billion market cap company will open a location at The Collection on April 16. But fast forward nearly two decades, and things have changed. Seventeen years ago, The Collection at RiverPark in Oxnard was a concept looking for tenants, and commercial real estate broker Linda Hagelis reached out to The Cheesecake Factory.Īt that time, the upscale casual dining chain did not consider the biggest city in the Tri-Counties to be a viable location.
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By Annabelle Blair and Marissa Nall The Cheesecake Factory is the latest addition to the Collection at Riverpark in Oxnard.
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